Firefly Digital Marketing Ltd is committed to operating responsibly, ethically, and in compliance with applicable laws and industry standards.
This page outlines our key policies and commitments.
Modern Slavery Statement
1. Statement
Firefly Digital Marketing Ltd has a zero-tolerance approach to modern slavery and human trafficking.
2. Our Commitments
- We do not knowingly work with suppliers or partners involved in slavery or human trafficking.
- We promote fair treatment, equality, and respect in the workplace.
- We expect suppliers and contractors to comply with applicable employment laws.
3. Risk Assessment
Given the nature and size of our business, the risk of modern slavery in our direct operations is considered low. We remain vigilant and review supplier relationships where appropriate.
4. Review
This statement will be reviewed annually.
Last updated: 2nd January 2026
Corporate Social Responsibility (CSR) Policy
1. Purpose
Firefly Digital Marketing Ltd is committed to operating in a socially, environmentally, and ethically responsible manner.
2. Our Commitments
- Conduct business honestly and ethically
- Support fair working conditions
- Reduce environmental impact where practical
- Contribute positively to our community and industry
3. Environmental Responsibility
We seek to minimise paper use, reduce energy consumption where practical, and encourage remote collaboration to reduce travel.
4. People and Culture
We are committed to equal opportunities, respectful working practices, and supporting professional growth.
5. Responsible Technology
We use secure and responsibly managed cloud infrastructure, including Google Cloud Platform (GCP) and Amazon Web Services (AWS), to support efficient digital operations. Where applicable, data is stored on EU-WEST-2 (UK) servers.
6. Environmental Standards and Certifications
Amazon Web Services (AWS)
As a digital services provider, we leverage Amazon Web Services (AWS) as our core infrastructure partner. AWS is committed to sustainability and operates some of the world’s most energy-efficient data centres, with a long-term goal to power all operations with 100% renewable energy. As of 2024, AWS achieved over 90% renewable energy usage across its global infrastructure.
Key AWS environmental certifications and standards include:
- ISO 14001 (Environmental Management System)
- ISO 50001 (Energy Management System)
- LEED Certification (Leadership in Energy and Environmental Design) for many AWS data centres
- CarbonNeutral® Certification for select AWS services
- Participation in the Climate Pledge, co-founded by Amazon, to reach net-zero carbon by 2040
By building our services on AWS, we inherit the benefits of this sustainable infrastructure. Additionally, we incorporate environmental responsibility into our internal practices and product development lifecycle, focusing on digital efficiency, remote-first operations, and minimising our carbon footprint.
Google Cloud Platform (GCP)
As part of our cloud infrastructure strategy, we also utilise Google Cloud Platform (GCP). Google has been carbon neutral since 2007 and is committed to operating on carbon-free energy 24/7 by 2030.
As of 2024, Google matches 100% of its global electricity consumption with renewable energy purchases and continues to invest in energy-efficient data centre design and operations.
Key GCP environmental certifications and standards include:
- ISO 14001 (Environmental Management System)
- ISO 50001 (Energy Management System)
- ISO 27001 and ISO 27701 (Information Security and Privacy Management)
- LEED Certification for many Google data centres
- Carbon-neutral operations and commitment to 24/7 carbon-free energy by 2030
By leveraging GCP infrastructure, Firefly Digital Marketing Ltd benefits from Google’s advanced sustainability initiatives and energy-efficient global infrastructure. Together with AWS, this supports our commitment to environmental responsibility, digital efficiency, and alignment with recognised sustainability and quality management best practices.
7. Review
This statement will be reviewed annually.
Last updated: 2nd January 2026
AI Policy
1. Purpose
This policy explains how Firefly Digital Marketing Ltd uses artificial intelligence (AI) responsibly, securely, and ethically.
2. Responsible Use
AI tools may be used to support content creation, research, analysis, and operational efficiency. Human oversight is always maintained and outputs are reviewed before external use.
3. Enterprise AI, Training, and Client Data Security
We use enterprise versions of AI tools designed to support strong data security and client confidentiality. Client data is not used for training public or shared AI models.
4. Data Storage and Infrastructure
Firefly Digital Marketing Ltd utilises enterprise versions of leading AI platforms, including ChatGPT (OpenAI), Gemini (Google), and Claude (Anthropic), where appropriate for business use.
We use secure cloud infrastructure providers including Google Cloud Platform (GCP) and Amazon Web Services (AWS). Where applicable, company and client data is stored on EU-WEST-2 (UK) servers to support UK data residency requirements.
All AI and cloud services are used in accordance with applicable data protection laws, contractual safeguards, and enterprise security standards. Client data is not used to train public or shared AI models.
5. Accuracy and Review
AI-generated outputs must be reviewed by a team member for accuracy and suitability.
6. Confidentiality
Confidential, sensitive, or personal data may only be used within approved secure systems and in accordance with client agreements and UK data protection law.
7. Transparency
Where appropriate, we will be transparent with clients about the use of AI in delivering services.
8. Ethical Principles
We aim to avoid bias, maintain originality and quality standards, and respect intellectual property rights.
9. Compliance
AI use must comply with UK GDPR, the Data Protection Act 2018, and other applicable laws.
10. Review
This policy will be reviewed periodically as technology and regulation evolve.
Last updated: 2nd January 2026
Anti-Bribery Policy
1. Policy Statement
Firefly Digital Marketing Ltd is committed to conducting business fairly, honestly, and in compliance with the UK Bribery Act 2010. Bribery and corruption in any form are prohibited.
2. What is Bribery
Bribery includes offering, promising, giving, requesting, or accepting anything of value to gain an improper business advantage.
3. Gifts and Hospitality
Reasonable and proportionate hospitality may be acceptable where lawful and transparent. Gifts or hospitality must never influence business decisions.
4. Responsibilities
All employees and contractors must act with integrity, avoid conflicts of interest, and report suspected bribery.
5. Third Parties
We expect suppliers, contractors, and partners to operate in accordance with this policy.
6. Breaches
Any breach may result in disciplinary action or termination of business relationships.
7. Review
This statement will be reviewed annually.
Last updated: 2nd January 2026
Privacy Policy Summary
1. Introduction
Firefly Digital Marketing Ltd is committed to protecting and respecting your privacy in accordance with the UK GDPR and the Data Protection Act 2018. Firefly Digital Marketing Ltd is registered with the Information Commissioner’s Office (ICO) as a Data Controller. ICO Registration Number: ZA018201.
2. Information We Collect
- Contact details (name, email address, phone number)
- Business information provided by clients or partners
- Website usage data (cookies and analytics)
- Communications sent to us
3. How We Use Information
- Provide digital services
- Communicate with clients and suppliers
- Improve our services and website
- Meet legal and regulatory obligations
4. Data Sharing
We do not sell personal data. We may share data with trusted service providers where necessary to deliver services, under appropriate safeguards.
5. Data Hosting and Security
We use secure cloud infrastructure including Google Cloud Platform (GCP) and Amazon Web Services (AWS). Where applicable, data is stored on EU-WEST-2 (UK) servers. We apply reasonable technical and organisational measures to protect data from unauthorised access, loss, or misuse.
6. Data Retention
Personal data is retained only as long as necessary for business or legal purposes.
7. Your Rights
Individuals have rights including access, correction, deletion, and restriction of personal data under applicable UK law.
8. Contact
For privacy-related queries, contact: dpo@firefly-digital.co.uk
9. Review
This policy will be reviewed periodically as technology and regulation evolve.
Last updated: 2nd January 2026
Contact
For compliance-related queries, please contact info@firefly-digital.com.