FireFly is a company registered in England and Wales with company number 07238871 and its registered office at 27 Mortimer Street, London W1T 3BL, United Kingdom.

This Privacy and Cookies Policy, together with our Terms & Conditions, explains how we collect, use and protect your personal data when you use our website www.firefly-digital.com (our site).

We are committed to protecting and respecting your privacy.

1. Who we are

Firefly Digital Marketing Limited is the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

ICO Registration Number: ZA018201

2. Information we collect

Contact data: name, email, phone, company details
Technical data: IP address, browser, device
Usage data: pages viewed, behaviour on site
Communication data: enquiries and correspondence
Marketing preferences

3. How we use your data

Respond to enquiries
Provide services
Improve website performance
Send marketing (with consent)
Comply with legal obligations

4. Lawful basis

Consent
Contract
Legitimate interests
Legal obligation

5. Data sharing

We do not sell your data. We may share it with trusted providers (e.g. hosting, analytics, CRM) where necessary.

6. International transfers

Some providers (e.g. Google) may process data outside the UK. We ensure appropriate safeguards are in place.

7. Data retention

We only retain data as long as necessary for business or legal purposes.

8. Your rights

Access your data
Correct your data
Delete your data
Restrict or object to processing
Data portability
Withdraw consent

Email: info@firefly-digital.com

You can complain to the ICO if needed.

9. Security

We take appropriate measures to protect your data, but internet transmission is not completely secure.

10. Cookies

We use cookies to improve your experience.

Necessary
Analytics
Functionality
Marketing

Non-essential cookies are only used with your consent.

11. Google Analytics and Google Signals

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to understand how visitors use our website.

Google Analytics uses cookies to collect information such as traffic data, pages visited and interactions.

We have enabled Google Signals, which may collect aggregated and pseudonymised data from users signed into Google accounts with ad personalisation enabled. This can include cross-device tracking and demographic insights.

Data collected may include device, browser, approximate location, pages visited and behaviour.

Google processes this data under its privacy policy:
https://policies.google.com/privacy

We only activate Google Analytics and Google Signals after you have given consent.

12. Your choices and opt-out options

Google Analytics Opt-out:
https://tools.google.com/dlpage/gaoptout
Google Ads Settings:
https://adssettings.google.com
Google Activity Controls:
https://myaccount.google.com/activitycontrols
Browser controls: You can manage cookies via your browser or our cookie banner.

Disabling cookies may affect functionality.

13. Third-party links

We are not responsible for external websites.

14. Changes to this policy

We may update this policy from time to time.

15. Contact